Passion Interactive
Singapore · Private relocation

Command the whole. Settle in Singapore.

From residency and incorporation through to asset arrangements and investment — every element of your move that has to be right, planned and coordinated by us, so you deal with one team throughout.

2008
the year our founder made Singapore home
8 countries
of cross-border project delivery
5 parts
residency, wealth, company, investment and operations as one plan
1 contact
from first plan to final landing
How it fits together

Five parts, each supporting the next

These five parts are not parallel items but layers that support one another, none of them optional. Residency is the base — it shapes how the company is formed, how assets are arranged, and the framework in which investments are made. Wealth architecture, corporate establishment and investment form the substance of the plan, the parts that actually take shape. Operational support runs through all of it: rarely in the foreground, yet what keeps the whole structure running soundly over the long term. We design from the whole, then resolve it down to each part.

Throughout

Operations

Operational support

Marketing, IT, finance and day-to-day compliance once established — the continued support a company needs to run soundly over the long term.

What this covers
  • Brand, social media and PR
  • Local marketing
  • IT infrastructure
  • Finance and day-to-day compliance
Substance

Wealth

Wealth architecture

Compliant routes for cross-border capital and a long-term framework for globalised asset holding, kept in step with the residency and corporate structure.

What this covers
  • Compliant routes for bringing capital into Singapore
  • Documenting source of funds and preparing for account opening
  • Asset arrangements planned together with residency and tax residency

Corporate

Corporate establishment

Incorporation, premises, team building and sector licensing — your local operating entity, and the foundation the whole residency plan rests on.

What this covers
  • Company incorporation and structure
  • Coordination of corporate secretarial and annual compliance
  • Office and shopfront search and leasing
  • Coordination of sector licence applications
  • Core team recruitment

Investment

Investment & acquisitions

Acquisition and sale of small and mid-sized businesses and equity positions, coordinated from target selection and due diligence through to completion.

What this covers
  • Buying and selling established SMEs (F&B, retail, services and more)
  • Off-market business opportunities through our local network
  • Coordination of due diligence
  • Coordination of deal structure and completion
Foundation

Residency

Residency & family

Full pathway planning from Employment Pass, ONE Pass and dependant passes to permanent residence, coordinating the arrangements and sequence for those relocating with you.

What this covers
  • Route planning for the EP, self-sponsored EP and ONE Pass
  • Dependant's Pass (DP) and Long-Term Visit Pass (LTVP)
  • Long-term planning for permanent residence and citizenship
  • Housing, schooling and other practical arrangements
Where we stand

Centred on the individual and the family

"Going global" usually brings to mind a company taking its products and operations overseas. Our focus is the person: we plan how you and your family settle in Singapore for the long term, with the companies you own as part of the same plan. Residency, assets, enterprise and daily life all centre on you — and whether that standing was built through founding a company, family succession or a long career, this is a longer-term matter, and a far more personal one, than the expansion of any single business.

A company going global A family settling in Singapore
Subject A business You and your family
Aim New markets, channels and sales Residency, assets and life settled for the long term
Horizon Projects and quarters Three to five years, and longer
Concern Market share and growth Compliance, succession and certainty for the family
Typical situations

Perhaps you are at one of these stages

01

The children start school next year

The main applicant still travels between two countries; the spouse and children want to settle first.

Pass routes, school timelines and housing coordinated so that each step connects.

02

Years of accumulated wealth, seeking a long-term home

A cross-border allocation into Singapore is planned, with concerns about account opening and source-of-funds review.

Trace the history of funds and documents first, then plan it together with residency and structure.

03

Starting a business in Singapore

A company is planned, partly as the basis for a work pass.

Company, business logic and pass application designed as one, never an empty shell set up for a pass.

04

Residency secured, next steps unclear

A pass or PR is in hand, but tax residency, assets and succession are not yet in order.

Start from tax residency, then revisit asset arrangements and the family's long-term plan.

These summarise common situations and do not describe any particular client; every family's arrangements differ.

Residency, assets and family were never separate matters.

How we work

Four stages, one point of contact

  1. 01

    Initial read

    One conversation to understand your position and goals, and an initial view, including what need not be rushed.

    You receive Clear priorities

  2. 02

    The whole plan

    Working back from your three-to-five-year goals, we design the residency, asset, company and investment structure, and how each part depends on the others.

    You receive A complete structure and order of steps

  3. 03

    Coordinated landing

    Every specialist step is coordinated and checked by us end to end; you deal with one point of contact.

    You receive Progress and results at every milestone

  4. 04

    Long-term counsel

    After landing, we keep the structure sound as rules change and the family's needs evolve.

    You receive An adviser you can rely on for years

Founder
A plan that reads well but never lands is worth nothing.

I came to Singapore in 2008 to work in consulting and digital transformation for multinational firms. In the years since, most of my work has been leading and managing cross-border programmes, turning complex plans into results that actually land.

I founded PASSION INTERACTIVE after seeing too many families caught in the gaps between specialists, where every step had an owner but the joins between them had none. The aim is to reconnect those steps, so clients no longer have to act as their own project manager.

  1. 2008 Arrived in Singapore for consulting and digital transformation work with multinational firms
  2. Cross-border Led digital transformation programmes across seven countries at two Temasek-linked companies
  3. Finance Adviser to banking clients in five Southeast Asian markets at Oracle
  4. First-hand Walked the full road from work pass to permanent residence, and knows where it stalls
  5. 2021 Founded PASSION INTERACTIVE, focused on individuals and families settling in Singapore
More about the founder
Questions

What people usually ask first

How are you different from an immigration agent or a corporate secretarial firm?

An immigration agent handles the pass application; a corporate secretarial firm handles incorporation and annual compliance. Each does one job well. For a founder, though, these pieces are linked: a common story is that the company is set up first, and only at the pass application does it turn out that the shareholding or business profile doesn't fit, so it has to be reworked. We start from the goals of you and your family, plan residency, company, assets and investment together, then coordinate the corporate secretary, accountants, lawyers and others through to completion, with us as your single point of contact.

What matters most for a self-sponsored EP now?

Not just paid-up capital, but whether the Singapore company has a real, independent business logic. What it sells, to whom, where revenue comes from, and whether the salary and role make sense. Companies set up only for a pass are increasingly hard to get approved. The decision rests with the Ministry of Manpower, and no one can guarantee it.

Can I plan residency by acquiring an existing business?

Yes, it is a common route. An established business with operations, cash flow and staff already has economic substance. The key is to check its finances, licences, lease and staff thoroughly before buying, and to plan the acquisition together with the residency route that follows.

Can foreign directors open a Singapore company bank account remotely?

Some banks and digital banks allow it, but their standards differ, and new companies tend to face closer questions. Preparing clear material on the company's background, business model and source of funds matters more than which bank you choose. The decision rests with the bank.

What does CRS mean for my overseas assets?

CRS (the Common Reporting Standard) is the international standard for the automatic exchange of financial account information, and Singapore takes part in it. Financial institutions report accounts according to your tax residency. Understanding how your tax residency is determined, and where you have reporting obligations, is the starting point for sound asset arrangements; rely on professional tax advice for your specific case.

Where do renovation, licensing and operations most often go wrong after arrival?

Common trouble spots are reinstatement clauses in leases, the order of licence applications, and how fit-out timing meets the opening date. These sit with different agencies and suppliers, which is exactly where gaps open up with no one responsible. Closing them is what coordination is for.

Is what I share kept confidential?

Yes. What you share is used only to assess and carry forward your matter, as set out in our privacy policy.

Insights

The rules move; judgement leads

Singapore's pass, tax and capital rules evolve continually. We track them, and set out the changes that genuinely warrant attention.

All insights
Get in touch

We start from your situation

Tell us briefly where you stand today and what you want to achieve, and we will give you an initial read — including the parts we think you need not rush.

[email protected] WhatsApp +65 8032 9031